This new agreement will be focused on strategic category management and capitalizing on growth in the visual communication space for the Association’s members. Beth Wright, Bi-silque Chief Commercial Officer, commented on the relationship, “Bi-silque is committed to consistently delivering category growth for our customers through category management and rapid new product development. We look forward to bringing these solutions to bear with the expansion of our relationship with TriMega.” Some of the elements of this new agreement include dealer training, vertical market collateral, promotions and end user support.
“TriMega continues to be focused on helping our members pursue strategic opportunities in growth categories to help drive top and bottom line results,” remarked Tom Hoffman, TriMega’s Vice President of Purchasing. “Selecting that right partner to position our members for the future is a critical decision – and we are very pleased to be working with Bi-silque/MasterVision in this effort. We have been impressed with the MasterVision assortment, national representation model, as well as vertical market product innovation, and look forward to generating new sales opportunities and a new path to growth for our dealer members,” he concluded.
Complete details of the new TriMega program with Bi-silque are available to TriMega members in the (member-only) Supplier Directory at trimega.org.