As a global manufacturer, Bi-silque regularly ships product to all 5 continents and through its vast distribution network, has product readily available in over 80 countries around the world. In order to support key markets in North America and Europe, Bi-silque has also invested in logistics and sales operations in the United States, Canada, United Kingdom, Germany and Portugal, with a new facility scheduled to open in France in 2017. When you combine our corporate network, with our wholesale partners, product is rarely more than 5 business days away.
As reseller businesses evolve, so too does our customer channel network. Where boards, easels and other visual communication products were once only distributed through office product resellers, today they are at home in marketplaces, mass merchandise, décor, home improvement, industrial, education, furniture, technology, grocery and other specialty resellers – on-line and in-store. Making Bi-silque product readily available, wherever and whenever end-users choose to purchase them.
So WHY Segmentation by Key Vertical Markets?
Vertical End-user segmentation is perfect to classify & characterize customers to better identify unique needs and help our resellers grow profitable business
To focus on development of products that clearly address specific trends and unique needs inherent to these specific key markets
Develop relevant marketing material & sales expertise to drive incremental category growth
If you want to understand better the kind of collections and solutions we develop for each different market CLICK the corresponding ICON below and visit our new landing pages or relevant related content: